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Gugel and McConochie (2001a, April 01). The radio-tv media mix. ANA - ESOMAR. Retrieved April 30, 2024, from
https://ana.esomar.org/documents/the-radio-tv-media-mix
Gugel, C. T. (1994a, May 01). The program content dimensions of the technology-involved consumer. ANA - ESOMAR. Retrieved April 30, 2024, from
https://ana.esomar.org/documents/the-program-content-dimensions-of-the-technology-involved-consumer